Unborn CoB

As an extension as well as an exclusive focus to my second post titled Unborn CoP (Cult of Personality), Unborn CoB dwells on Cult of Brand. Read on...

There was Hitler and there was Gandhi. There was Mao Tse Tung and there was Martin Luther King. There was Jim Morrison and there was Kurt Kobain. Whether they fell on the Evil or Good side, irrespective of that…they were Cult of Personality. They swayed masses of people. Till the 1990’s Cult of Personality was a phenomenon in various parts of the world. A decade later, Cult of Personality seems to be a virtually impossible prospect. An age of individualism that crept in slowly powered by new media enabled the voice and freedom of expression for common man. He is no more common man, he is man who has his point of view and he has the medium to express it. Why need a Cult of Personality? Or better put, Will there be another Cult of Personality?

Now let’s take CoB. Cult of Brand. A comparative run of imagination brings these names to mind, MTV, Microsoft and Google. Let’s consider MTV. MTV was a CoB. It swayed 2 generations of youth in west, with its telling impact on every media, undyingly trailing as of date. As a brand, it achieved the cult status that gave it dizzying financial peak performances.

Now coming to the critical question, will there be another CoB of a far more profound and long lasting impact than MTV? Especially in an age of individualism, and niche markets, what is the scope for the emergence of such a CoB? Or how can Innovators/Business Houses/Entrepreneurs shift their focus from their existing perspective on business and customer value towards a larger than life and far reaching philosophy?

Stay Me

CassAmino